What
is Syndication?
Syndication is the licensing of rights of copyrighted material (such as
articles and spreadsheets) to companies or organizations for simultaneous
or later publication by that company and the distribution of that content
to the company’s Intranet or Extranet.
What is an Intranet?
An Intranet is a network that links together all of the individuals employed
directly by a given enterprise whether located at the same site or not.
If a company is a TMA member, then current TMA policies enable any and
all of that company’s employees to receive TMA’s publications
in the existing TMA publication format at no additional cost. TMA members
must be provided with permission to store TMA publications on their Intranets.
A syndication package can be developed for a given company that would
include selected content from TMA’s regular publications coupled
with content drawn from the various compendiums, daily news and other
sources for which TMA members currently pay additional fees.
What is an Extranet?
An Extranet links suppliers and customers of a given corporation to that
corporation. If a company is a TMA member, then it can purchase a customized
syndication package that allow suppliers and customers of that company
to receive TMA’s publications. The cost of this service varies with
the package created. As with Intranets, a syndication package can be developed
that includes selected content from TMA’s regular publications coupled
with content drawn from the various compendiums, daily news and other
sources for which TMA members currently pay additional fees.
Products and Services Available for Syndication
Member companies can design their own syndication program, choosing from
the wide range of TMA content available. Products and services range from
Desktop TMA, all of TMA’s compendiums, Public Policy Tracking, Full-text
News, TMA Publications, Searchable Library Abstracts, Brand and Trademark
files, and more.
Frequency of Syndication
Since companies all have different needs and financial situations, there
is no set frequency for syndication to occur. You can customize how often
you want to receive the products and services you’ve selected for
syndication. Syndication can occur everywhere from immediately to hourly,
daily, or weekly.
Format of Syndication
You can choose the format in which you wish to have information
syndicated. TMA can syndicate information in .doc, .pdf, .html, and .xml
formats.
Pricing
TMA’s syndication services offer a very dynamic pricing structure.
Depending on your customized package, syndication could cost your company
as little as $1,450 to as much as several hundred thousand dollars. The
factors that influence the price of syndication include: number of users;
content being syndicated; whether TMA’s logo is shown and whether
links are provided back to tma.org; and the frequency of syndication.
|